Company News
Strategic Partnership Joining Forces to Redefine Global Wealth Management
Nice Talent Asset Management (NTAM) is steadfastly committed to providing clients with premier global asset allocation solutions. On March 6, we were honored to welcome our strategic partners from Shenzhen, Zhong Sheng He He Family Office, to our Hong Kong office, marking the beginning of a new chapter in wealth management. This meeting was not only a deep professional dialogue but a solemn commitment to co-creating long-term value through specialized family office services.
Founded in 2015 by Chairwoman Ms. Liu Min, Nice Talent Asset Management (NTAM) has evolved from managing a private family office into a premier institutional force, specializing in bond and foreign exchange (FX) management. Today, our team of over 100 professionals manages an impressive USD 30 billion in assets for 156 prominent families globally. With established offices in Hong Kong, Dubai, and Singapore, our dedicated 24-hour investment team ensures an immediate and strategic response to global market fluctuations across all time zones.
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Over the past decade, NTAM has maintained an exceptional track record, delivering consistent annual returns of over 10%, with an average annual return of 15%. Our strategies have proven remarkably resilient, remaining profitable even through severe global disruptions such as the pandemic and international trade wars. Notably, in 2024, our FX investment gains reached a stellar 38%, a performance that has earned us numerous prestigious Asian and international financial awards. At the heart of our success is a unique, client-first philosophy: we do not charge annual management fees, only performance-based fees. This model ensures our interests are perfectly aligned with the long-term prosperity of our clients, a commitment that continues to earn the highest recognition across the industry.
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Zhong Sheng He He Family Office is positioned at the critical junction of China's economic cycle shifts, leveraging the regional advantages of Shenzhen Qianhai and Hong Kong’s international resources to serve high-net-worth Chinese enterprises and families. The firm has built a comprehensive support system encompassing "Industrial Empowerment, Corporate Overseas Expansion, Wealth Management & Inheritance, and Family Services". They are dedicated to safeguarding wealth and ensuring legacy, achieving sustainable growth of both material and spiritual wealth. Their service portfolio spans the entire enterprise life cycle, global asset allocation, and family governance.
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As the Founder of Zhong Sheng He He Family Office and Head of Global Asset Allocation, Ms. Ma Ziyuan brings 20 years of experience in financial insurance, investment, and wealth management. A serial entrepreneur who has held executive roles in major state-owned enterprises and insurance tech platforms, she possesses profound expertise in risk management and capital utilization. Holding a Master of Finance from the University of Hong Kong, she is a certified Family Office Architect and HWP (Health and Wealth Planner). Ms. Ma specializes in customizing integrated solutions for ultra-high-net-worth clients, covering employee benefits, risk control, and medical protection. Throughout her career, she has led projects exceeding 100 million RMB in annual premiums, with a decade-long premium scale surpassing 1 billion RMB.
During this meeting, NTAM CEO Mr. Chan Siu-kei and Ms. Ma signed a strategic agreement
to combine NTAM’s FX/bond expertise and 24-hour trading capabilities with Zhong Sheng
He He’s industrial insights and global insurance services. This collaboration focuses on
Family Human Capital, Cross-border Asset Allocation, and Tax Planning, ensuring precision
in capturing market opportunities while mitigating risks.
As an international financial hub, Hong Kong remains the premier destination for asset segregation and multi-generational inheritance. We understand the critical need for privacy and steady growth. In the coming year, NTAM and Zhong Sheng He He will join forces to safeguard your global wealth fortress and strive for a prosperous future together.